Black zoom logo2/16/2023 To register a special form mark, you must submit a picture of the mark, and your trademark registration will only cover the exact mark you submit. A special form mark protects wording that is in a particular font, or design elements, or a combination of the two.A standard character mark could be a good choice if your logo consists only of your business name or slogan, without an accompanying drawing or design, because it gives you flexibility to display it in different styles, colors or fonts in the future. A standard character mark protects an arrangement of letters or numbers, such as the words “Dr Pepper.” If you have a standard character mark, your words or letters are protected, no matter how you display them.There are two ways you might register a logo: as a standard character mark or as a special form mark. ![]() You may want to protect your logo by registering it as a trademark with the U.S. Your company’s logo may be the most important way you identify your business and brand and distinguish it from competitors.
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